<ul><li>Boldfit, a D2C fitness startup based in Bengaluru, has raised INR 110 Cr (around $13 Mn) in a funding round led by Bessemer Venture Partners.</li><li>The funds will be used to enhance product innovation and expand the brand's presence in the market.</li><li>Boldfit, founded in 2018, offers over 400 affordable fitness products in various categories.</li><li>The company plans to open offline stores and focus on activewear, athleisure, and footwear as it aims to become a major fitness brand in the future.</li></ul>

D2C Fitness Startup Boldfit Nets INR 110 Cr To Bolster Its Product Portfolio

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