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D2C Kids Brand Rabitat Nets INR 40 Cr

  • D2C kids brand Rabitat secures INR 40 Cr ($4.6 Mn) in Series A funding round led by RPSG Capital and DSG Consumer Partners.
  • Participation from family offices and angel investors includes Capital A, Accurize Syndicate, LivSpace founders, The Souled Store founders, and Curefit founder Ankit Nagori.
  • The funding will be used to partner with Indian manufacturers and launch new design range.
  • Rabitat's products are made of high-quality, non-toxic materials and targeted for children aged two to eight.
  • Founded in 2019 by Suneja brothers, Rabitat offers a range of products including tiffin boxes, water bottles, feeding bottles, and training cups.
  • The brand sells on its website, Amazon, FirstCry, and utilizes quick commerce platforms for sales.
  • In FY24, Rabitat recorded a revenue of INR 16 Cr.
  • Rabitat was part of Inc42’s FAST42, D2C Edition 2025.

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