D2C kids brand Rabitat secures INR 40 Cr ($4.6 Mn) in Series A funding round led by RPSG Capital and DSG Consumer Partners.
Participation from family offices and angel investors includes Capital A, Accurize Syndicate, LivSpace founders, The Souled Store founders, and Curefit founder Ankit Nagori.
The funding will be used to partner with Indian manufacturers and launch new design range.
Rabitat's products are made of high-quality, non-toxic materials and targeted for children aged two to eight.
Founded in 2019 by Suneja brothers, Rabitat offers a range of products including tiffin boxes, water bottles, feeding bottles, and training cups.
The brand sells on its website, Amazon, FirstCry, and utilizes quick commerce platforms for sales.
In FY24, Rabitat recorded a revenue of INR 16 Cr.
Rabitat was part of Inc42’s FAST42, D2C Edition 2025.