D2C snacking brand Eat Better has raised INR 17 Cr in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital, along with other existing investors.
The startup plans to use the funding to expand its product line and scale up business on various quick commerce platforms.
Founded in 2020, Eat Better sells healthy snacks such as dry fruit ladoos, namkeens, and nuts and seeds, and claims to fulfill 2 Lakh orders every month.
The overall food and beverages market in India is set to become a $68 Bn opportunity by 2030.