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D2C Snacking Brand Eat Better Bags INR 17 Cr From Prath Ventures, Others

  • D2C snacking brand Eat Better has raised INR 17 Cr in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital, along with other existing investors.
  • The startup plans to use the funding to expand its product line and scale up business on various quick commerce platforms.
  • Founded in 2020, Eat Better sells healthy snacks such as dry fruit ladoos, namkeens, and nuts and seeds, and claims to fulfill 2 Lakh orders every month.
  • The overall food and beverages market in India is set to become a $68 Bn opportunity by 2030.

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