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Danish BioTech startup Cellugy secures €8.1 million to eradicate microplastics in personal care products

  • Danish biotech startup, Cellugy, has secured €8.1 million funding support to scale up production of its biofabricated cellulose-based material, EcoFLEXY, aimed at replacing harmful microplastics in personal care products.
  • EcoFLEXY is designed to replace fossil-based carbomers, reducing environmental pollution and hazardous chemical use in cosmetics, while providing superior performance in beauty products.
  • Microplastics from personal care items pose environmental and potential health risks, prompting the need for sustainable alternatives in the beauty industry.
  • EcoFLEXY aims to prevent release of 259 tons of microplastics annually, scaling up to 1,289 tons per year by 2034, aligning with sustainability goals.
  • The project responds to impending EU microplastics ban and US limitations on PFAS, addressing the industry's need for high-quality, sustainable alternatives.
  • Cellugy CEO stresses the importance of delivering bio-based solutions that surpass petrochemicals in performance, scalability, and efficiency to drive industry change.
  • EcoFLEXY promises superior performance, functionality, and user experience compared to traditional biobased ingredients, catering to cosmetics manufacturers' quality and sustainability demands.
  • The BIOCARE4LIFE project involving specialist experts will facilitate EcoFLEXY's scale-up process through process optimization, including data management and sustainability validation.
  • The €8.1 million investment will support critical scaling activities, process optimization, and commercial validation over the next four years.
  • Cellugy aims to eliminate petrochemical use in the industry with revenue generation and environmental impact expected in the next three to five years, thanks to the funded scaling activities.

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