<ul><li>Dark Arts Coffee partners with NOT Wieden+Kennedy for a bold packaging and branding redesign.</li><li>The redesign maintains the brand's irreverent personality while introducing structure and a concept of 'Joyful Nihilism'.</li><li>The packaging includes collectible cards with unique artwork, tasting notes, and coffee information.</li><li>Dark Arts Coffee aims to become a lifestyle brand, appealing to loyal fans and fostering global recognition.</li></ul>

Dark Arts Coffee’s Bold Packaging and Branding Redesign

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