Alexis Marcou's Dark Horse illustration series pays tribute to the iconic Ford Mustang & Shelby legacy with striking design, exploring the automotive legend's identity through geometry, texture, and motion.
The project reinterprets the powerful Mustang Shelby legacy in a fresh and relevant way, using a mix of traditional and digital techniques to create a unique visual language that blends raw textures with controlled digital mark-making.
Color choices in the illustrations follow strict rules - black for the foundation, red for aggression and energy, and white for highlighting key moments, focusing on clarity, tension, and control rather than photorealism.
Every element in the 'Dark Horse' series is designed with intent, aiming for clarity and tension. The illustrations seamlessly move across platforms, showcasing the ongoing evolution of the Shelby legacy in shaping the Mustang lineup's identity.