<ul><li>Dark UX, also called “dark patterns,” refers to design tricks that push users into actions they might not want.</li><li>Some common types of dark UX include hidden costs, hard-to-cancel subscriptions, and confusing consent options.</li><li>Impact: Users feel tricked, which damages trust and makes them less likely to recommend or return.</li><li>Avoiding dark UX requires intention and empathy in every stage of the product development process.</li></ul>

Dark UX: What it is and why businesses should avoid it

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