Despite significant investments in data infrastructure, companies are facing challenges with conflicting dashboards and lack of alignment in data interpretation.
The root of the problem lies in the lack of product-oriented thinking in data management rather than technical shortcomings.
A new role, the data product manager (DPM), has emerged to address these issues by focusing on ensuring data usability, interpretability, and decision-making rather than just data delivery.
DPMs play a crucial role in reshaping how internal data systems are constructed and adopted to improve decision-making processes within organizations.