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Data Vs. Findings Vs. Insights In UX
- Data, findings, and insights are often used interchangeably, but they play distinct roles in UX work.
- Data refers to raw observations, findings describe emerging patterns, and insights lead to actionable business opportunities.
- Insights are crucial in understanding and driving strategy, shaping decisions based on 'what happened,' 'why,' and 'so what.'
- Foresights are projections based on insights, and stakeholders are mostly interested in insights over raw data or findings.
- Statistical significance is less relevant in qualitative UX research, which aims to prevent mistakes and reach theoretical saturation.
- Turning findings into insights involves understanding observed behavior, identifying triggers, and assessing impact on business outcomes.
- UX professionals should focus on delivering insights and actionable recommendations rather than just presenting findings.
- Effective storytelling of UX outcomes can have a significant impact on the perception and implementation of UX work.
- To measure UX impact, practical guides like 'Measure UX & Design Impact' provide insights on shaping, measuring, and explaining UX impact on business.
- Further reading on Smashing Magazine includes articles on using psychology in data storytelling, integrations, scaling success, and embracing introversion in UX.
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