<ul data-eligibleForWebStory="false"><li>David’s Bridal launched a new Amazon storefront featuring a new brand, The Edit by DB Studio, offering gowns and dresses for various occasions.</li><li>The expansion aims to reach new shoppers and compete outside of bridal fashion through an additional sales channel.</li><li>This move aligns with David’s Bridal's 'Aisle to Algorithm' strategy to enhance the shopping experience and introduce seasonal capsule collections.</li><li>The company's CEO stated that this new approach integrates various elements including retail, media, wedding planning, and an expanded product range.</li></ul>

David’s Bridal Expands Offerings With New Brand and Amazon Storefront

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