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David’s Bridal Expands Offerings With New Brand and Amazon Storefront

  • David’s Bridal launched a new Amazon storefront featuring a new brand, The Edit by DB Studio, offering gowns and dresses for various occasions.
  • The expansion aims to reach new shoppers and compete outside of bridal fashion through an additional sales channel.
  • This move aligns with David’s Bridal's 'Aisle to Algorithm' strategy to enhance the shopping experience and introduce seasonal capsule collections.
  • The company's CEO stated that this new approach integrates various elements including retail, media, wedding planning, and an expanded product range.

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