<ul data-eligibleForWebStory="false">David’s Bridal launched a new Amazon storefront featuring a new brand, The Edit by DB Studio, offering gowns and dresses for various occasions.The expansion aims to reach new shoppers and compete outside of bridal fashion through an additional sales channel.This move aligns with David’s Bridal's 'Aisle to Algorithm' strategy to enhance the shopping experience and introduce seasonal capsule collections.The company's CEO stated that this new approach integrates various elements including retail, media, wedding planning, and an expanded product range.