<ul><li>From a startup’s point of view, it is better for the investors to approach founders than for founders to contact investors for initial investment.</li><li>Reaching out to investors does not make founders look desperate.</li><li>The best CEOs proactively reach out, follow up, and are both thoughtful and aggressive in their approach.</li><li>Playing games and waiting for investors to approach is not advisable, especially in the early days of a startup.</li></ul>

Dear SaaStr: Is It Better to Wait for Investors to First Approach Me?

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