Jason M. Lemkin changed his perspective on the value of a COO for earlier stage startups.
Lemkin believes that CEOs should assemble a strong management team instead of complaining about not being able to handle all responsibilities themselves.
However, he now realizes the complexity of scaling after $10m-$20m ARR and the importance of hiring a great COO to accelerate growth.
Lemkin suggests hiring a strong COO between Management Team 1.0 and Management 2.0 to scale faster.