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Dee M. Robinson Is Fostering Change With ‘Good Trouble’ Bourbon
- Dee M. Robinson is leading a cultural resurgence with 'Good Trouble' Bourbon, catering to the increasing number of women bourbon drinkers.
- The bourbon market is expected to grow to $11 billion by 2028, with women constituting 30% of bourbon consumers and rising.
- Inspired by John Lewis's call to 'get into good trouble,' Robinson designed the brand as a tool for positive change and social impact.
- Good Trouble Bourbon stands out for its unique vanilla and caramel notes crafted with high-rye from Nashville to appeal to a wider audience.
- Robinson's dedication to perfecting the bourbon recipe resulted in prestigious awards and recognition, establishing it as a top choice under $50.
- Good Trouble Bourbon supports the Shine Your Light Foundation to advance equity and opportunities for underrepresented youth through initiatives like STEM programs and golf fellowships.
- Robinson's vision for the future of the industry includes amplifying diverse voices, stories, and inclusivity.
- The brand has expanded to shipping in 40 states and is planning the release of limited 7-year and 10-year editions, along with a special lemon edition inspired by blues music this summer.
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