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Deep: How are companies driving growth?
- Netflix is using AI to improve the quality of voice dubbing by matching the lip movements of the original actors, instead of relying on spending a lot on original content. Airbnb's mobile product team has led to a 25% increase in global app downloads, Snap's choice to ignore the shift to enterprise trend and focus on a completely different segment led to an 85% increase in ad revenue. With traditional growth tactics like refer-a-friend under threat because of iOS18, and product teams increasingly burdened with figuring out how to drive growth while cutting costs, this deep dive explores some of the less conventional ways top tech companies are driving growth in 2024.
- The article will take an in-depth look at how companies including Lyft, Instacart, Grammarly, Spotify, Atlassian, Snapchat, Reddit, Pinterest and others are driving growth.
- One of the key highlighted tactics of Instacart has been its new API product which has contributed to growth. The API product is stimulating growth with partners like the New York Times and GE Appliances.
- The analysis explores growth tactics across specific categories, including internationalization, pricing models, customer segmentation, new features, new revenue streams, partnerships, and AI integration.
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