Deepfakes and AI are increasingly used in social engineering, blurring the lines between reality and fabrication.A real-life example in 2019 involved criminals using AI voice cloning to scam a CEO into transferring €220,000.Influencers and public figures are vulnerable to deepfake attacks that can harm their reputation and financial standing.Neural networks play a significant role in creating convincing deepfakes, posing challenges for authenticity and trust in digital content.