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Delhivery Takes The Hyperlocal Turn
- Delhivery has entered the hyperlocal delivery market with the launch of its new app, Delhivery Direct, offering pickups within 15 minutes for local deliveries.
- The company targets 18,000 postal codes for intercity shipments of small and large parcels, competing with players like Pidge, Porter, Uber, and more.
- Delhivery's move towards hyperlocal logistics includes serving SMEs and individual consumers, differing from its previous core B2B2C model.
- With the launch of Delhivery Direct, the company aims to offer intracity services in NCR and Bengaluru, with plans to expand to other key metros.
- The company's foray into hyperlocal deliveries follows the trend of more logistics players showing interest in this space, challenging traditional players like Porter.
- Delhivery's financial performance in Q4 FY25 showed profits in all quarters, with consolidated net profit and operating revenue seeing growth compared to the previous year.
- While Delhivery aims to tap into the hyperlocal market, it faces challenges from competitors such as Blitz and Zippee who have a headstart in same-day deliveries.
- Market dynamics have shifted towards hyperlocal and quick commerce growth, pushing Delhivery to adapt from its core business model to cater to changing demands.
- Delhivery's move into dark stores and hyperlocal deliveries indicates a strategic shift to stay competitive in the evolving logistics landscape.
- The competition in the hyperlocal delivery space poses challenges of thin margins, requiring companies like Delhivery to focus on profitable growth within this segment.
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