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Engadget
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Delta changed the game for CES press conferences
- Delta created a multi-sensory experience for its CES press conference at the Sphere in Las Vegas.
- The venue is known for its 4D effects like wind and smells and is used to host concerts, not trade shows.
- Delta had various installations to celebrate its 100th anniversary and also created an AI Concierge, an assistant inside the Fly Delta app that the company built to relieve travel stress.
- Customers will get to interact with Delta Concierge via text or voice and it can arrange required services like arranging a rideshare pickup for transport and wayfinding becomes a breeze with travel assistant lighting your path.
- During the event, the venue was transformed with various backdrops that ranged from a dome to an airplane cabin.
- Several times during CEO Ed Bastian's address there were planet-related interactions where seats rumbled and blown air provided a sense of flying.
- Delta stacked the audience with employees and guests, and also hosted current celebrities in its address.
- The most interesting aspect was the end where cockpit video of a plane landing was projected on the interior of the Sphere. A fireworks display ensued to mark Delta's 100th anniversary.
- Delta's event was easily the most impressive CES presentation ever according to the author.
- Delta's AI Concierge will eventually auto-connect you to Delta Sync Wi-Fi and the seatback entertainment system to display customized info and content recs for you.
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