A naukri.com initiative
Designweek
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Design Bridge and Partners create kintsugi identity for Gen-all
- Design Bridge and Partners have revamped the identity of Gen-all, focusing on intergenerational work and best practices.
- The charity aims to connect various organizations in this field to share impactful strategies.
- The new logo, designed by Design Bridge and Partners, simplifies the organization's name to Gen-all for inclusivity and broader representation of all generations.
- The logo features a wordmark using Hepta Slab font with a hyphen symbolizing bridging generations and uniting organizations.
- The visuals draw inspiration from kintsugi, a Japanese practice of repairing broken objects to create something new while honoring the past.
- The ceramic pieces in the visuals symbolize different generations, connected through golden joinery and contrasting imagery.
- Design workshops led to the creation of imagery and stories representing the benefits of bringing young and old together.
- The rebrand has already sparked renewed interest and connections for Gen-all, establishing a global presence in the intergenerational work.
- The initiative aims to elevate the impact of intergenerational practices beyond traditional approaches, fostering collaboration and support.
- The project signifies Design Bridge and Partners' commitment to meaningful work that extends beyond commercial clients, enriching both the team and partners.
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