Managing the invisible client, time, is a crucial challenge for design leaders and agencies.Balancing client work and business operations is essential for income and future sustainability.Having complementary founders with different skill sets can be a strategic advantage.Time allocation is viewed as investment decisions in a service business like design.The article discusses the importance of time management, delegation, and strategic focus.Outsourcing non-core activities like accounting and legal services can free up mental space.Emphasizing the value of self-initiated studio projects for long-term business growth and branding.Maintaining a fluid approach to time allocation helps in balancing client work and strategic business development.Founders need to find a rhythm that fits their life circumstances for effective time management.The article emphasizes the need for design leaders to invest time wisely and nurture both client and internal business needs.