The design process is crucial for creating user-centered and purposeful products by following steps like ideation, iteration, and solution that align user needs with business goals.
Experienced designers emphasize documenting the design process as it serves as a narrative revealing strategic thinking, aligning design decisions with broader goals, and creating a roadmap for future iterations.
A structured design process, including research, prototyping, and testing, doesn't stifle creativity but rather fuels it by uncovering user needs, turning ideas into experiments, and exposing flaws early on.
A well-executed design process builds empathy, mitigates risk, and scales excellence, setting apart lasting solutions from fleeting trends, ultimately emphasizing designing for impact over applause.