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Design Without Limits: How Bryan Oh Adapts Across Industries
- Bryan Oh, a product designer based in New York City, is known for his adaptability and innovation in solving complex user challenges across industries.
- With a background in both product and graphic design, Bryan has worked in luxury fashion, construction, sports, and technology, tailoring his approach to each industry's unique needs.
- At Superliminal Studio, Bryan collaborates with clients to create impactful digital solutions, blending strategy with creativity for brands like Drake’s and Brooks Brothers.
- His design process emphasizes understanding user needs, ensuring a balance between usability and aesthetics in projects ranging from luxury interfaces to interactive sports platforms.
- Bryan's transition from graphic to product design was driven by a curiosity in user research and experiences, offering him new challenges and opportunities for impact.
- Empathy is central to his design approach, allowing him to tailor solutions to meet diverse user expectations across industries, such as luxury brands and construction platforms.
- Designing for luxury involves creating elegant, impactful user experiences that reflect the core qualities of luxury, focusing on simplicity and functionality.
- Bryan’s focus on narrative-driven design for luxury brands involves building immersive experiences through imagery and interactive elements that align with high-end aesthetics.
- By celebrating user achievements and integrating interactive elements, Bryan enhances user engagement and creates memorable experiences, as seen in projects like Zelos Arenas.
- Bryan views AI as a tool to empower rather than replace human creativity, emphasizing the importance of human connection in design amidst technological advancements.
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