A naukri.com initiative
Designweek
3w
48
“Designers should be genuinely excited by Digital Product Passports”
- Digital Product Passports (DPP) under the EU's ESPR aim to enhance transparency, traceability, and sustainability in product value chains.
- DPP provides information like product origin, materials, environmental impact, repairability, and end-of-life options via a unique identifier like a QR code.
- This shift towards individual product traceability represents a monumental change for consumers and brands.
- Designers play a crucial role in shaping the user experience of DPP and adapting products to utilize its features.
- DPP implementation is set to begin with textiles, footwear, and electronics, with full compliance expected by 2027.
- Luxury brands have embraced DPP to offer authenticity certificates, production details, exclusive gifts, and customer engagement platforms.
- DPP presents opportunities for brands to establish stronger connections with consumers, improve transparency, and drive revenue.
- Designers can contribute to embedding circularity in products through DPP, promoting resale and end-of-life management.
- Consumers benefit from DPP by gaining confidence in their purchases and access to detailed product information, fostering conscious consumption.
- DPP not only revolutionizes information sharing but also prompts brands to genuinely embrace sustainability and transparency in their practices.
Read Full Article
2 Likes
For uninterrupted reading, download the app