Wrap-around labelling is a highly effective packaging method that completely encircles products with labels and provides ample space for branding and product information.
Key design considerations for creating impactful wrap-around labels include maintaining overall aesthetics, maximizing branding and messaging, ensuring consistency and legibility, and incorporating functional features.
Visual hierarchy plays a crucial role in arranging the sequence of visual elements on wrap-around labels, making it easier for consumers to understand and navigate the information.
Sustainability considerations are important in packaging development for wrap-around labels to meet the growing demand for eco-friendly and responsible packaging methods.