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Designweek
2d
70
design/leader: Beardwood&Co. founder Julia Beardwood
- Julia Beardwood is the founder of Beardwood&Co, a branding and strategy agency based in New York that works with clients such as Danone, Pottery Barn, and Rabble Wine.
- She believes in helping clients see opportunities that are not obvious, offering new perspectives and creative ideas with long-lasting impact.
- Julia admires the Brooklyn Museum identity by Other Means and the in-house team for its distinctive and engaging brand experience.
- She finds inspiration in daily life observations during public transport rides and praises the usefulness and elegance of paper clips.
- The wooden owl gift symbolizes the uncommon wisdom Beardwood&Co aims to bring to clients.
- Julia learned the importance of enhancing the client experience after receiving feedback on a rebranding project, leading to improved client relationships at her agency.
- She emphasizes the need for design leaders to translate design into business language for clients to understand its value and significance.
- Julia is concerned about ensuring that AI serves humanity and focuses on demonstrating its value and efficiency to clients.
- In new hires, Julia values individuals who share their opinions, ideas, and challenge group thinking.
- She wishes clients asked more questions to empower themselves to make braver decisions in their work.
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