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Deutsche Telekom designs the telco of tomorrow with BigQuery

  • Deutsche Telekom unveiled a device with a simple AI-powered operating system that eliminates the need for apps.
  • The telco is building a One Data Ecosystem (ODE) data platform for its German entity.
  • ODE is an AI-integrated, interconnected data platform to unify data management and processing across 40 to 50 different systems.
  • The platform… pseudonymize our customer data before ingesting it.
  • Our team decided on a hub-and-spoke model based on BigQuery, Cloud Storage, and BigLake.
  • The data and development teams are now able to move ten times faster than before by processing the data in our lakehouse using Vertex AI.
  • Deutsche Telekom has made upskilling its workforce a priority to ensure a successful modernization.
  • After consolidating its data systems, Deutsche Telekom can now provide real-time information for its teams to respond to customers and provide a tailored user experience.
  • Deutsche Telekom plans to use its data to design new products shaped by its data and customers’ preferences.
  • The telco is exploring ways to monetize its data, including labeling and tagging data as it’s ingested and potentially sharing that with enterprise customers.

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