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Did AI mania rush Apple into making a rare misstep with Siri? | John Naughton
- After ChatGPT emerged in 2022, there was speculation about Apple's AI strategy, leading to the unveiling of 'Apple Intelligence' at WWDC.
- Apple's AI was marketed as a collection of features, services, and apps, requiring users to upgrade to the latest iPhone for full access.
- Despite the impressive hardware of the new iPhone, some features like 'Image Playground' were seen as trivial and unnecessary.
- Siri's promised enhancements, like tailored responses and personal context awareness, fell short of expectations.
- A delay in delivering the promised Siri features led to criticism and comparisons to Apple's past missteps.
- The delay in Siri's improvements is seen as a departure from Apple's past strategy of not unveiling products until they are ready to ship.
- The columnist highlights that Apple underestimated the work required for Siri's enhancements, leading to the current situation.
- Critics view this delay in delivering promised features as a rare misstep in Tim Cook's leadership at Apple.
- A comparison is drawn between the current Siri debacle and Apple's past experiences with concept videos and product announcements.
- The columnist suggests that Apple's failure to deliver on Siri promises may indicate a deviation from the successful strategies of the past.
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