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Different Types of Google Ads Campaigns
- Google Ads offers various campaign types like Search, Display, Shopping, Video, App, Smart, and Performance Max campaigns for different business goals.
- Search campaigns are text-based ads on Google that appear in search results, ideal for driving website traffic and targeting specific keywords.
- Display campaigns feature visually appealing image or video ads on websites, YouTube, Gmail, and apps, great for brand awareness and reaching a broad audience.
- Shopping campaigns are suited for e-commerce, showing product images and prices on Google Search and Shopping tab to drive sales and target purchase intent audiences.
- Video campaigns display ads on YouTube, engage users with video content, and are effective for brand awareness and product demonstrations.
- App campaigns promote mobile apps across Google platforms, targeting app installs or in-app actions to increase downloads and engagement.
- Smart campaigns automate targeting and bidding, suitable for small businesses or beginners in online advertising who want easy setup and optimization.
- Performance Max campaigns offer fully automated targeting across all Google Ads inventory, best for businesses seeking maximum reach and conversion optimization.
- Local campaigns, now integrated into Performance Max, focused on driving physical store visits via Google platforms like Search, Maps, and YouTube.
- Understanding your business goals helps in choosing the right campaign type, whether for website traffic, online sales, brand awareness, app downloads, or local store visits.
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