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Digital Ecosystems and AI Take the Wheel at CES
- Automakers and tech companies such as Rivian, Qualcomm, and Google are partnering to create a more interconnected ecosystem that blends automotive hardware with state-of-the-art software. A session titled “The New Era of the Automotive Ecosystem” explored the digital transformation within the automotive sector at CES 2025 in Las Vegas. The focus is no longer on the mechanics of a car but on software and the experiences that these systems can create, allowing for a new automotive experience that promises to redefine consumer expectations and alter car ownership. AI will have a pivotal role in the future of automotive technology and will transform the customer experience through conversational, natural interactions that will revolutionize the driving experience.
- Software has become increasingly important in the automotive sector. It’s not about the specs of your engine but the types of experiences and features your car can offer. The introduction of new technologies has allowed for the seamless integration of new features, driving innovation within the industry. Qualcomm works with automakers to build platforms that support the digital evolution, stressing the importance of an open ecosystem in driving innovation.
- This digital transformation can only be achieved through collaboration across the industry, with each player bringing their specialized expertise to create seamless, connected car experiences. Google believes building common platforms are the most powerful and open platforms allow original equipment manufacturers to take charge of the experience and innovate.
- The beauty of connected architecture and connected cars is that the customer relationship can be redefined, offering features that continue to evolve even after you buy the vehicle, with companies such as Rivian creating a community with their customers who feel part of the product. They also take customer feedback very seriously.
- AI capabilities will be pivotal in framing the future of automotive technology, completely transforming the customer experience to be truly conversational and natural. As this ecosystem continues to evolve, the digital potential for cars is limitless.
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