Digital marketing has become essential for modern businesses due to its global reach, cost efficiency, advanced targeting, and measurable results.
Key components of a digital marketing strategy include SEO, content marketing, social media marketing, email marketing, and pay-per-click advertising.
Businesses can't ignore digital marketing as consumer behavior has shifted towards online interactions and research.
For beginners, focusing on a mobile-friendly website, social media profiles, SEO, content marketing, ad campaigns, and utilizing free tools is recommended.