<ul data-eligibleForWebStory="true"><li>Gen Z and Millennials are leading a renewed embrace of direct mail, with 85% responding to it and 67% taking action.</li><li>Consumers are overwhelmed by digital brand messages, with 58% feeling inundated and 53% finding direct mail more valuable and special.</li><li>84% of consumers read direct mail immediately or the same day they receive it, and 44% perceive it as more trustworthy than digital channels.</li><li>Direct mail's resurgence is driven by performance, precision, and measurability, evolving into a tech-enabled channel that combines print trust with digital targeting sophistication.</li></ul>

Direct Mail Is Hot Again, and Gen Z Is Driving the Surge

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