Disney and ITV have partnered to show each other's shows on their streaming services to reach new audiences.
ITV viewers will have access to Disney+ shows like Only Murders in the Building and Andor, while Disney will offer ITV dramas like Mr Bates vs The Post Office and Love Island to its subscribers.
The aim is to attract different demographics, with Disney's adult-focused content appealing to ITV's older audience, and ITV's shows engaging younger streaming audiences.
Both companies will offer a taste of each other's content on their platforms, with Disney content on ITVX in the UK and ITV offerings available on Disney+, starting from July 16.