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Image Credit: Engadget

Disney and ITV partner up to show each other’s shows on their streaming services

  • Disney and ITV have partnered to show each other's shows on their streaming services to reach new audiences.
  • ITV viewers will have access to Disney+ shows like Only Murders in the Building and Andor, while Disney will offer ITV dramas like Mr Bates vs The Post Office and Love Island to its subscribers.
  • The aim is to attract different demographics, with Disney's adult-focused content appealing to ITV's older audience, and ITV's shows engaging younger streaming audiences.
  • Both companies will offer a taste of each other's content on their platforms, with Disney content on ITVX in the UK and ITV offerings available on Disney+, starting from July 16.

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