<ul><li>Anders Sjöman and Vrunda Pathare are teaching a corporate heritage course at IIM-A, highlighting the importance of using history as a corporate strategic asset.</li><li>The Swedish Centre for Business History is a unique repository of corporate heritage, containing business archives of thousands of Swedish companies, both living and dead.</li><li>Companies like IKEA, Volvo, and H&M have successfully utilized their history to engage with customers and enhance product development.</li><li>Sjöman emphasizes the importance of companies embracing both the good and bad parts of their history, citing German companies' active efforts due to their historical context.</li></ul>

Diving down memory lane for branding cues

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