A naukri.com initiative
Inkbotdesign
1M
82
DIY Logo Design: The Lazy Entrepreneur’s Guide
- Designing a decent logo does not have to be one of Hercules' tasks. It does not require a degree in graphic design or Picasso's ability to draw and paint.
- Use free design tools like Canva, Inkscape, etc. that will help you get started and will not wreak havoc on your wallet.
- Shapes, colours and typography, all speak a language of their own. Well chosen colours for your logo can affect our emotions, even our buying decisions.
- Define your brand identity and research logos within your industry and also build a mood board of images, colours, and designs that feel like your brand.
- A good logo will stand the test of time and should look as fresh and relevant in ten years as it does today. So, aim for timeless, not trendy.
- A great logo is not all about colours and shapes; it’s essential to pay attention to the details - the curve of a line, balance of elements, etc.
- A versatile logo adapts without losing its essence and must be as powerful in monochrome as in full, vibrant colour. So, aim for variability in your logo design.
- Simplicity is non-negotiable, it cuts through the clutter, is memorable, versatile, and timeless.
- Consider developing a set of brand guidelines to keep your branding consistent. These will include your colour palette, typography, how to use and not use your logo.
- Remember, your logo is a living thing; your business may change, and with that change, your logo should too. So, be open to revisiting and refining your logo as time passes.
Read Full Article
4 Likes
For uninterrupted reading, download the app