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Image Credit: UX Design

Do chatbots really need faces?

  • Chatbots often focus on UI design, with avatars being an afterthought, but the choice of avatar can significantly impact user experience.
  • Making chatbot avatars hyper-realistic can trigger feelings of unease due to the Uncanny Valley Effect, where near-human appearances cause discomfort.
  • Avatars in chatbots serve to humanize interactions and convey emotions, enhancing the user experience and brand identity.
  • Different types of avatars, such as cartoon characters, brand mascots, or photorealistic designs, cater to various purposes and audiences.
  • While avatars can enhance engagement, overly realistic avatars may backfire by setting high user expectations that the chatbot fails to meet with generic responses.
  • Research shows mixed results on the impact of avatars on user engagement in chatbots, with some users finding them more engaging while others see no need for avatars.
  • Rather than focusing solely on human-like avatars, designers should prioritize creating chatbot personalities that establish a human connection with users.
  • Technology's advancements in understanding user needs and providing timely solutions may lead users to seek efficiency over human-like interactions with AI chatbots.
  • Blurring the lines between humanizing technology and accepting its benefits could improve user experiences by leveraging technology as it is, rather than anthropomorphizing it.
  • References and further reads are available for exploring the usability and effects of chatbot avatars on user trust and engagement.

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