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Do Redirects Count as Backlinks?

  • Redirects are used to send users and search engines from one URL to another.
  • There are two types of redirects relevant to SEO: 301 and 302 redirects.
  • Redirects do not count as backlinks, but they can pass link equity depending on the type used.
  • Using redirects correctly can maintain or boost SEO performance, but misuse can have negative impacts.

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