<ul><li>Thought leaders often focus on likes and comments rather than the buy button, which is essential for attracting new clients.</li><li>The intent behind sharing thought leadership content should include attracting net new clients.</li><li>The gap between liking content and buying content needs to be shortened.</li><li>Thought leaders should consider how they can accelerate the process of going from liking to buying their content.</li></ul>

Do you know the difference between the like button and the buy button?

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