<ul><li>Promotions are highly influential in driving retail sales, with 20% of sales being driven by promotions.</li><li>Consumers are value-conscious and are attracted to marketing promotions that offer savings.</li><li>Effective pricing and promotions can potentially generate $450 billion in incremental retail sales.</li><li>In addition to promotions, value marketing that resonates with the audience's values and beliefs can increase brand value.</li></ul>

Do Your Clients’ Marketing Promotions Promise Value?

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