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Dodge’s Charger EV muscles up to save the planet from ‘self-driving sleep pods’

  • Dodge is launching a marketing campaign for its upcoming fully electric EV, the Daytona Charger, called 'Save the Planet'.
  • The campaign aims to position the new electric Charger as a bold alternative to 'self-driving sleep pods' and to maintain the brand's irreverence.
  • The swipe at 'self-driving sleep pods' could be directed towards Tesla, as CEO Elon Musk has endorsed ending EV incentives and has promoted autonomous driving.
  • Dodge's parent company, Stellantis, plans to use the Tesla North American Charging Standard connector for its EVs.

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