Dogecoin Cash Inc., formerly known as Cannabis Sativa, Inc., has established Dogecoin Treasury Inc. (DTI) to hold actual Dogecoin instead of DOG tokens it previously held.
The company underwent a rebranding to focus on Dogecoin Cash and has shifted towards building a 'Dogecoin Protocol,' aiming to offer tools and infrastructure for cannabis supply chains.
Despite the market response to this pivot resulting in a 4% slide in shares initially, there is growing interest in cryptocurrencies, with Dogecoin seeing an 8% increase as Bitcoin surged.
While the shift to cryptocurrencies in corporate treasuries is a current trend, combining cannabis and crypto involves regulatory risks, while the actual revenue generated by these moves remains uncertain.