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Domain Authority
- Domain Authority is a score ranging from 1 to 100 measuring a website’s ranking potential on SERPs.
- It indicates SEO health and can be improved through good SEO practices, such as quality backlinks and optimized content.
- DA is calculated based on linking root domains, total links, MozRank & MozTrust, and spam score.
- Although it's not a direct ranking factor, DA serves as a comparative benchmark and helps track link-building success.
- Improving your DA requires efforts like building high-quality backlinks, optimizing internal linking, publishing high-quality content regularly, improving technical SEO, managing spam score, being patient and consistent.
- DA follows a logarithmic scale, meaning increasing it from 10 to 20 is easier than raising it from 60 to 70.
- Common misconceptions about DA include that DA directly affects rankings and more links automatically improve DA.
- Other important metrics to consider are Page Authority and organic traffic.
- Regularly auditing your backlinks, avoiding link farms, and linking to reputable sites can boost your DA.
- Improving DA is a long-term effort and can take several months of consistent efforts to see significant changes.
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