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Dominika Bula: The Power of Storytelling in Product Ownership

  • A great Product Owner excels in communicating through storytelling, acting as an ambassador between the team and stakeholders, fostering collaboration, and guiding the team without micromanaging.
  • On the other hand, a negative Product Owner tries to manage everything alone, making decisions without team input, leading to a lack of collaboration, disengagement, and frustration.
  • The importance of fostering collaboration as a Product Owner is highlighted, urging self-reflection on whether one is trying to manage everything alone.
  • Dominika Bula, an Agile Coach at SAP Signavio, emphasizes the power of storytelling in Product Ownership.

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