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Don Norman

  • Don Norman, co-founder and principal emeritus at Nielsen Norman Group, discusses various design-related topics in an exclusive interview.
  • Key takeaways from the interview include the need for a more broadly based design education that focuses on design thinking skills, the importance of considering the impact on all living things and the ecological system in design, and the misconception that simplicity in design is only about looks.
  • Norman also emphasizes that designers must not only address immediate economic needs but also contribute to long-term sustainability and societal well-being. Additionally, he discusses the lack of designer CEOs, the role of artificial intelligence in design, and the importance of understanding history and people in design and innovation.
  • The interview covers topics such as 21st century design, ethics, conflict of past work, and advice for designers and humans.

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