Donald Trump Jr. has invested over $4 million in Thumzup Media Corp., a social media startup that recently adopted a Bitcoin treasury strategy.
Thumzup Media reported meager revenue of $151 and a $2.2 million loss in Q1 2025, but holds over $2 million in Bitcoin after a shift in liquid reserves.
The investment reflects a growing focus on Bitcoin by companies connected to the Trump family, with ventures like Metaplanet and Trump Media and Technology Group integrating Bitcoin into their financial strategies.
Donald Trump Jr. and Eric Trump are advisors to firms involved in Bitcoin ventures, with Trump Media planning the launch of the Truth Social Bitcoin ETF and committing $2.5 billion to build its own Bitcoin treasury.