<ul><li>The starting point of all product work should be that users are already here and they have problems to solve.</li><li>True focus means abandoning ideas and concentrating on existing user behavior and proven data.</li><li>The approach is to observe and validate real user needs, rather than brainstorm hypothetical ones.</li><li>The focus is on making a practical and usable tool, addressing existing user demands, and attracting more users.</li></ul>

Don’t Assume Users Will Come — They’re Already Here

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