Board meetings in early stage startups are high pressure and require more than just a strong plan to succeed.Crafting a compelling story is essential to capture the essence of what is being built and why it is crucial at the current inflection point.Internal storytelling plays a crucial role in engaging engineers and stakeholders as co-owners in shaping the future of the startup.A good story provides clarity amidst uncertainty, shows the purpose behind the roadmap, and turns a group of individuals into a team with a mission.