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Don’t Kill Your Client: Why Maritime Tech Startups Struggle
- Maritime technology startups often struggle to succeed despite initial funding, with many aiming for disruption instead of enhancing existing workflows.
- Successful innovation in the maritime sector comes from enhancing established workflows rather than replacing industry professionals with platforms.
- Shipergy, a bunkering industry company, focuses on creating tools that enhance clients' capabilities without threatening their roles, balancing revenue generation and technological development.
- Many failed maritime technology ventures have tried to sell solutions to replace or simplify the job of the professionals they intended to assist.
- Challenges in maritime technology adoption include dealing with large shipping companies that don't need external solutions and smaller companies hesitant to pay for new technologies.
- Shipergy's business model involves generating revenue through selling marine fuel while developing technology tools that enhance bunker buyers' capabilities.
- Utilizing artificial intelligence, Shipergy aims to enhance its operations without replacing staff, reflecting a philosophy of augmenting human expertise with technology.
- Being 'born digital' in 2022 gives Shipergy an advantage over traditional competitors, allowing for quicker adaptation to market changes and customer needs.
- Success in maritime technology lies in understanding industry pain points, respecting existing relationships, and creating solutions that empower industry professionals.
- Thoughtful innovation that respects the maritime industry's complexity and drives genuine improvements in efficiency is key to long-term success.
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