<ul data-eligibleForWebStory="true"><li>In enterprise sales, knowing your competition is crucial as budgets are usually reallocated, not created.</li><li>Understanding whose budget you are displacing is key in enterprise sales and competing effectively.</li><li>Innovation alone does not sell in enterprise environments; outcomes are what matter.</li><li>GenAI is now commonplace in boardroom discussions, requiring startups to focus on delivering distinct outcomes.</li><li>To succeed in the competitive GenAI market, startups need to be strategic and competitor aware.</li><li>Rather than being competitor obsessed, be customer obsessed by understanding all alternatives your customers consider.</li><li>Category creation may attract attention, but new categories often tap into existing budgets.</li><li>GenAI startups must differentiate themselves by offering unique applications of AI using specialized data sets or workflows.</li><li>Being competitor aware is crucial in serving customers by providing better outcomes than their current solutions.</li><li>It's essential for startups to address the question of competition and adapt their strategies accordingly.</li></ul>

Don’t Sell GenAI — Sell the Outcome

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