DoubleUp is a blockchain-based casino platform operating on the Sui network, integrating gaming with decentralized finance (DeFi) elements to provide real-time betting features and on-chain transparency within the Web3 space.
DoubleUp introduced a 'GambleFi' model at the intersection of gaming and DeFi, aiming to reward users for participating in a gamified economy and casino gameplay, including games like coinflip, roulette, and slots.
The platform is community-oriented, offering rewards beyond traditional casino gameplay through features like raffles, lotteries, referral programs, and leaderboard-based incentives, along with introducing the DoubleUp Citizen NFT for exclusive benefits.
DoubleUp's DeFi component, Unihouse, provides a unique betting-linked yield mechanism that correlates with platform betting volume, and the launch of the $UP token has seen significant market traction, with the platform raising $4 million in a Seed funding round for further development and expansion.