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Medium
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Dreaming Big in the Age of AI
- Generative AI is revolutionizing industries by automating creative processes, but it lacks the ability to envision possibilities of the future as it operates based on past data.
- True creativity stems from human imagination, intuition, and personal expression, which AI cannot replicate.
- Leaders are urged to dream big and anticipate future needs by balancing a 'present forward' and 'future backward' mindset.
- Design leaders must proactively prepare for future user needs while addressing immediate ones using strategic frameworks like 'Good/Better/Best' and 'Now/Next/Later.'
- An example of this strategic approach is seen in a generative AI-powered shopping experience called 'Shopping Dreamer' at Google.
- Shopping Dreamer allows users to visualize and shop for specific items, bridging the gap between imagination and reality.
- The initiative focused on creating a visually inspiring shopping experience that increased user engagement and value in apparel shopping.
- Researching AI possibilities in advance positioned the team to compete and innovate in the evolving landscape of collaborative AI.
- Despite challenges, the team's persistence led to the successful launch of Shopping Dreamer, revolutionizing the way users shop and scaling to millions of users.
- Shopping Dreamer offers users a new way to shop based on their imagination, showing a glimpse into the future of collaborative AI.
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