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DRIFT discusses luminous, softly swaying installation for AUDI at milan design week
- DRIFT, a Dutch artist duo, presented their kinetic installation 'Drift Us' in collaboration with Audi at Milan Design Week 2025.
- The installation features immersive robotic bulbs that sway in response to visitors' movements, simulating the movement of wind through grass.
- Powered by custom motors, sensors, and software by DRIFT, the installation creates a choreography of imbalance that feels natural.
- Each bulb is covered in a woven nylon textile that responds to human presence, aiming to make people feel like a force of nature within the environment.
- The installation orchestrates a sensory flow that connects individuals and adjusts their rhythms, creating a unique spatial experience.
- DRIFT's work explores the connection between technology, nature, and human emotion, aiming to evoke physical responses in viewers.
- The custom-designed bulbs are powered by three motors controlled by a wireless communication system, creating natural movements based on weight distribution.
- DRIFT's use of light and color, along with carefully calculated movements, aims to bring individuals into sync with the environment and each other.
- The artists emphasize the calming effect of their installations, aiming to lead viewers towards a natural state of mind through choreographed movements.
- DRIFT's exploration of movement and energy extends to their upcoming museum in Amsterdam, focusing on creating a natural flow to connect and communicate with visitors.
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